The team
Four people. You will talk to all of them.
No account managers, no handover between a sales team and a delivery team. Whoever answers is whoever builds it.
Design
Sara Burns
Owns the token layer. Writes about why colour pickers should never show a hex field.
Engineering
Marcus Keel
Field architecture and module refactors. Knows every upload error HubSpot does not document.
Content
Jen Park
Writes the help text. Argues that a good field label saves a forty page handover doc.
Studio
Tomas Mielke
Started the studio after inheriting one broken site too many. Still takes client calls.
42
Modules
34
Templates
7 /7
System pages
0 kb
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Now four people work
Small enough that nothing needs a process.
These are not values on a wall. They are the three habits that make a team this size possible.
Written before spoken
Two calls a week, everything else in writing. It means you can read why any decision was made, years later, without asking anyone.
Everyone ships
No one here only reviews. The person who designs a module also writes its help text and answers the support question about it.
Say no early
Turning down work we would do badly is the reason the four of us can stay four. We say it on the first call, not in week three.
They told us on the first call that half of what we asked for was a waste of money. We hired them that afternoon.
Daniel Okonkwo
Operations Director, Calder Manufacturing
We are hiring a fifth.
Four open roles, all funded, all remote across EU time zones. The longest take-home is three hours and we pay for it.